Attractive business opportunity
With a population of more than 125 million people and a food self-sufficiency rate of less than 38%, Japan is a potential market for Vietnamese agricultural and food processing companies.
Recently, many Vietnamese enterprises have set the goal of conquering the Japanese market through regional and world-scale exhibitions. The Food and Beverage Exhibition FOODEX JAPAN 2025 will take place from March 11-14 at Tokyo Big Sight (Japan). It can be said that this largest food and beverage exhibition in Asia is ready to welcome F&B enterprises to a new era.
This year, more than 70 countries and regions are expected to participate in the event. With more than 80,000 exhibitors and 4,000,000 buyers attending each year, FOODEX JAPAN 2025 is a gathering place for the world's leading brands and the latest culinary trends.
Experts believe that in 2025, this event will return more spectacularly than ever, bringing attractive business opportunities for businesses wishing to penetrate the Japanese market. Among them, there are representatives of businesses from Vietnam.
FOODEX Japan 2025 is not only an exhibition event but also an effective connection platform between businesses. In particular, FOODEX JAPAN 2025 attracts the participation of major buyers from retail companies, food services, food manufacturing and leading Japanese retailers. Aeon Topvalu, BOTTEGA BLU and connects more than 3,000 global brands, creating a large business network.
This F&B exhibition is an ideal bridge for Vietnamese businesses to connect with Japanese partners and expand export markets. This explains why a name in the food seasoning industry like DhFoods cannot miss the opportunity to continuously appear in this "playground".
"Meeting directly with 85% of visitors who are decision makers will help us better understand market needs and make appropriate recommendations when expanding and upgrading product quality in the future to meet the tastes of all other demanding markets," said a representative of DhFoods.
BRCGS certified magnetic launcher
This return has two factors that make Dh Foods confident that it will approach new partners and expand the market share of Vietnamese spices in Japan.
First, the company has upgraded to international certification (BRCGS). This is the first standard to meet the Global Food Safety Initiative (GFSI) standards globally. This means that the standard is accepted by many of the world's largest retailers, such as Tesco and Walmart... Achieving this certification will allow Dh Foods to easily score points with retailers, manufacturers, ingredient companies and food service organizations that specify BRCGS certification as part of their approval process. Not only that, it helps the company reduce the number of product recalls, customer complaints and product rejections...
From the upgrade of international certification (BRCGS), Dh Foods has invested in innovation to launch new products suitable for the Japanese market. In this comeback, Dh Foods will focus on introducing a number of product lines to Japanese partners and customers, including: Tay Ninh Shrimp Salt, Lemon Leaf Pepper Salt, Chili Salt, Nha Trang Lemon Chili Salt, Kumquat Sauce, Peanut Sauce, Green Siamese Chili Sauce, Hanoi Pho Seasoning, Chicken Pho...
Without disclosing specifics, a DhFoods representative said that a partner of the company placed the first order in September 2024, and has just continued to place another order in February this year. This shows that the partner highly appreciates the company's products. In particular, the two sides will cooperate to introduce DhFoods products at the upcoming Vietnamese Goods Week in Japan.
This is a potential opportunity for Vietnamese spices in general and DhFoods products to be present in the Japanese Aeon system. In particular, Dh Foods is also actively scheduled to meet with Japanese partners at this year's exhibition because it is on the list of Foodex Exhibition in 2024.
In addition, Dh Foods' factory in Kizuna area - Tan Kim Industrial Park (Long An) has achieved BRCGS certification, which is a reliable proof of product quality, helping the company and its Japanese partners shorten the time for factory inspection. Normally, this step will take from 8 months to 1 year. This is considered a great advantage for DhFoods to meet Japan's requirements on quality standards, food hygiene and safety, and delivery time.
FOODEX JAPAN 2025 has been given special attention and careful preparation by Dh Foods. Because the company determined that the Exhibition is an opportunity to better understand the habits and tastes of Japanese consumers. In particular, the Japanese market has a complex goods distribution system, with many intermediary layers. Therefore, Vietnamese goods find it difficult to directly penetrate supermarket chains and retail stores, but must go through import hubs.
Article source: PV (2025, March 13). "Re-emerging" at FOODEX JAPAN 2025, Dh Foods aims to expand into demanding markets . VTV Online. https://vietnamnet.vn/dh-foods-no-luc-mo-rong-thi-truong-tai-thaifex-nam-2025-2407357.html?gidzl=XMytGuEmhKA1SJLCWgQbH8D_EqcQfg0Lcdym5Soag1h8BcL7nw2eJ99wO4t1yAn1pdqpI68txwavWBYcIW
