This year, the event not only took place in Japan but was also held simultaneously at AEON systems in Hong Kong (China), Malaysia and Cambodia. This marked a new step in the strategy of elevating Vietnamese goods in Asian markets - where consumer standards are increasingly strict and competition is increasingly fierce.
In the colorful and flavorful display space of Vietnam, many Vietnamese food businesses had the opportunity to introduce their products to Japanese consumers – one of the most demanding and demanding customer groups in the world. Among them, Dh Foods, a Vietnamese spice brand, stood out thanks to its thorough preparation, international quality products and skillful market approach.
Set international standards as "passports"
Japan is a particularly demanding market, not only in terms of product quality, food safety and hygiene, but also in terms of packaging, labeling and consumer culture. Only products that fully meet these strict standards can maintain a stable position on Japanese shelves.
To be present at the event, Dh Foods has proactively equipped itself with international standards such as BRCGS (global food safety standards), HALAL, FDA (USA) - prestigious certifications that help the brand easily penetrate and expand in international markets.
Dh Foods' product strategy also follows modern consumer trends: "Clean - No artificial preservatives - Natural - No synthetic colors". These are special factors that are highly appreciated by Japanese consumers, especially young housewives and families with a tendency to live green and healthy.
At Dh Foods’ booth at the event, the number of visitors was always stable, with a large proportion of female customers and young housewives. An important part of the attraction was the product trial area – where consumers could directly experience and taste typical spices such as Tay Ninh shrimp salt, lemongrass pepper salt, traditional peanut sauce, pho seasoning, Hoi An satay, honey grilled chicken marinade, five-spice marinade, etc.
After trying the product, many customers come back to ask more about it, buy it on the spot, or learn how to buy it online. Comments from Japanese consumers are quite positive: the taste is not too strong, easy to use, suitable for the taste, eye-catching packaging, clear information in English and Japanese. These are the plus points that help Vietnamese spices become closer and more friendly to the locals.
In particular, Dh Foods has sponsored more than 2,400 gift bags, each containing compact, easy-to-carry products with brand information. In the context of Japanese consumers valuing personal experiences and small details, such meticulous attention to each brand "touchpoint" helps Dh Foods build a positive and distinct image compared to other new brands entering the market.
Opportunities for Vietnamese businesses if they know how to "play the right game"
The Vietnamese Goods Week in Japan is not only a simple trade promotion activity, but also an important test for businesses intending to penetrate the international market. For Dh Foods, this is one of a series of export activities and product introduction to the world that the brand has persistently pursued over the years.
Being present in a large, well-organized and standardized playground like AEON Japan not only helps the brand verify the suitability of the product to the market but is also an opportunity to directly approach consumers, grasp tastes and improve faster.
Not every business has the ability to "step out into the world" in a short time, but if the product is oriented from the beginning according to international standards, invests properly in quality, packaging, branding and chooses the right promotion channels, then the "internationalization dream" can completely become a reality.
In the context of global consumers increasingly interested in healthy, safe and transparent food of origin, Vietnamese spice products, if positioned correctly, can completely occupy a certain market share in international markets.
Dh Foods is a typical example of a Vietnamese enterprise that is transforming strongly to not only bring products abroad, but also truly establish a solid foothold in foreign lands.
There are many doors for Vietnamese businesses. The important thing is that businesses must seize opportunities at the right time, with a clear strategy and a serious mindset to conquer difficult markets - where challenges are also opportunities.
Article source: Anh Duong. (2025, July 5). Vietnamese goods week in Japan: Vietnamese spices take the throne . CafeF. https://cafef.vn/tuan-hang-viet-nam-tai-nhat-gia-vi-viet-len-ngoi-188250704181151691.chn
