New growth drivers
Amid an increasingly volatile and unpredictable international trade environment, businesses across all sectors are being forced to make sweeping strategic changes. Some are being forced to scale back production, while others are proactively pivoting to find new growth drivers. Regardless of the path they take, the ongoing tariff tensions are forcing businesses to adapt faster than ever.
Returning to the Thai market through Thaifex Anuga Asia 2025 - a place that brings together innovations in the Food & Beverage (F&B) industry in Asia this year, Dh Foods not only aims at customers and expands the distribution system, but also has a strategic vision - strengthening partner trust and diversifying sustainable export markets.
This year's fair brings together more than 3,200 exhibiting companies from more than 50 countries and territories, along with more than 2,000 leading buyers. With such a scale, the fair is expected to attract more than 90,000 visitors from more than 130 countries. In particular, the event attracts many businesses from Gabon, Slovenia, Uzbekistan, Slovakia, Australia, the Netherlands and Hong Kong (China) ... participating for the first time, contributing to expanding the space for cross-continental trade connections for businesses.
At the macro level, Thailand and Vietnam have signed many trade agreements and pacts, especially the ASEAN Trade in Goods Agreement (ATIGA) and the Regional Comprehensive Economic Partnership Agreement (RCEP). These agreements not only remove tariff barriers but also create favorable conditions for businesses of both countries to build supply chains, production chains and expand markets to third countries.
According to Mr. Nguyen Trung Dung, Founder and General Director of Dh Foods, this year the company aims to increase sales by 20% compared to last year. In this context, the company must make efforts in all directions, each adding a little to contribute to sales growth. Particularly for the export market, through many years of research, perseverance, and product diversification, customers in key export markets that the company is targeting have gradually been affirmed.
“We have tried to improve the quality of the products we are distributing, optimize sales channels, and actively promote appropriate marketing. We focus on product quality and persistently develop,” said Mr. Nguyen Trung Dung.
Stable position
For 5 consecutive years, DhFoods has participated in Thaifex to gradually affirm its brand and continue to expand, creating prestige with partners. In this comeback, Dh Foods not only brings pure Vietnamese spice products but also a journey of careful preparation, improvements in production processes, packaging, and suitable flavors. All are aimed at the goal of bringing Vietnamese spices to a stronger presence in the international distribution system, becoming a prestigious and long-term companion.
Dh Foods is confident in meeting many standards required in the F&B and FMCG industries. Typically, BRCGS (voluntary standards on food safety management - one of the certification systems recognized by GFSI (Global Food Safety Initiative). In particular, HALAL Standards (specifically for the Muslim market) meet international requirements...
From a small Vietnamese spice company, Dh Foods has now achieved a stable position at one of the major fairs in Asia such as Thaifex. A representative of Dh Foods said that when participating in international industry exhibitions, major partners from all over the world come to meet and proactively make business appointments right at the company's booth.
Not only that, one of the factors that helps the company gradually succeed in exporting is the strategy of building strategic partnerships with importers and global retail distribution chains.
Through these relationships, Dh Foods not only has a stable distribution channel but also has the opportunity to learn experience in supply chain management, optimize logistics operations, grasp consumer trends and tastes of American, European, Asian customers... from which it can adjust product strategies to suit each market.
Article source: Minh Hoa (2025, June 3). Dh Foods strives to expand its market at Thaifex in 2025. Vietnamnet. https://vietnamnet.vn/dh-foods-no-luc-mo-rong-thi-truong-tai-thaifex-nam-2025-2407357.html?gidzl=XMytGuEmhKA1SJLCWgQbH8D_EqcQfg0Lcdym5Soag1h8BcL7nw2eJ99wO4t1yAn1pdqpI68txwavWBYcIW
